This is the visual component of your space, and involves the use of floor plans and strategic space management. Besides making your retail store pleasing to the eye and supporting brand identity, you can also use this to tell your story.

Retail interior design is how you organize and design your retail space. Your retail design is responsible for welcoming customers and guiding them through your store. At first glance, you may think retail design applies to how you merchandise your products. The store design encompasses the intentional use of space management and floor plans, including displays, furniture, fixtures, signage and lighting. The structure of store design is highly influential in the customer experience.